How Looker Empowers Our Business

Looker is a powerful business intelligence and data analytics platform that helps businesses make better decisions by providing them with insights into their data. Looker’s intuitive drag-and-drop interface makes it easy for users to create interactive dashboards and visualizations, and its powerful data modelling capabilities allow users to explore and analyze their data in new and innovative ways.

Looker has been a game-changer for our business. It has helped us to improve our decision-making, increase our efficiency, and drive growth. Here are just a few of the ways that Looker has empowered our business:

• Improved decision-making: Looker has given us the ability to make better decisions by providing us with insights into our data. We can now see how our different business units are performing, identify areas where we can improve, and make informed decisions about where to allocate our resources.

• Increased efficiency: Looker has helped us increase our efficiency by automating many of our manual processes. For example, we used to spend a significant amount of time manually querying data and performing ETL. Now, we can generate queries with a user-friendly Looker interface. This has saved us a significant amount of time and allowed us to focus on more important tasks.

• Driven growth: Looker has helped us drive growth by identifying new opportunities and making better marketing decisions. For example, we were able to explore powerful applications, blocks, and custom plugins to get more out of our data by searching the Looker Marketplace. This helped us to improve our customer segmentation, target our marketing campaigns more effectively, and increase our conversion rates.

BigQuery + Looker 

BigQuery and Looker are a powerful combination that can help you unlock the insights hidden in your data. BigQuery is a serverless, highly scalable data warehouse that makes it easy to store and analyze large amounts of data. Looker is a business intelligence platform that makes it easy to create interactive dashboards and visualizations. Together, BigQuery and Looker can help you make better decisions faster.

Make real-time, data-driven decisions using fresh data from BigQuery’s data streaming and Looker’s in-database query architecture.

Looker is highly scalable and can be used to query nested data, write user-defined functions, and leverage other BigQuery features.

Integrating BigQuery ML into LookML can make it easier for a wide range of users to apply Google Cloud’s industry-leading machine learning to their data to understand it and identify trends.

1. Features designed for large businesses

2. Google Cloud integrations

3. Instance controls and management

4. Simplified Terms of Service

How We Use Looker

Looker Pricing overview

For detailed pricing information, visit cloud.google.com/looker/pricing

How Looker Helps You helps you  Identify, Build, Action

Looker is a powerful business intelligence and data analytics platform that helps businesses make better decisions by providing them with insights into their data. Looker offers a variety of features that make it easy to explore, analyze, and share data, including:

• A powerful query language that allows you to explore your data in depth

• A variety of integrations with other business intelligence and data analytics tools

• A user-friendly interface that makes it easy to share your insights with others

Looker is a great tool for businesses of all sizes, and it can be used to improve decision-making in a variety of areas, including:

• Sales and marketing

• Product development

• Customer service

• Operations

• Finance

If you are looking for a powerful business intelligence and data analytics platform, Looker is a great option. It is easy to use, powerful, and flexible, and it can help you make better decisions for your business.

Looker can help you analyze your Google and first-party data.

Looker Blocks can help you analyze data and uncover opportunities for better customer interactions. You can then use Looker Actions to take action on your findings and improve your customer experience.

Internal google slide source(can’t show to public): Marketing Analytics with Looker Action Hub | PSO | Y22

What are the different types of content in Looker?

Looker is a business intelligence platform that allows users to explore, analyze, and share data. It provides a variety of features, including:

• A user-friendly interface that makes it easy to create and share dashboards and reports.

• A powerful query language that allows users to analyze data in a variety of ways.

• A wide range of data connectors that allow users to connect to data from a variety of sources.

• A variety of collaboration features that allow users to work together on data analysis projects.

Here are some of the ways you can navigate content in Looker

Picture source

• Use the left navigation panel to browse folders, dashboards, and Looks.

• Use the search bar to search for specific content.

• Use the filters to narrow down your search results.

• Use the bookmarks bar to save your favorite content.

Using the left navigation panel

The LookML dashboards folder contains dashboards that developers have created using LookML.The following are the options available on the menu:

• Explore: This option allows you to browse through all the content that is available on the platform.

• Develop: This option allows you to create and edit content.

• Admin: This option allows you to manage your account and settings.

• Homepage: This option takes you back to the main page of the platform.

• Recently Viewed: This option shows you a list of the content that you have recently viewed.

• Favorites: This option shows you a list of the content that you have favourited.

• Boards: This option allows you to create and manage boards.

• Folders: This option allows you to create and manage folders.

• All folders: This option shows you a list of all the folders that you have created.

• My folder: This option shows you the contents of your folder.

• People: This option allows you to view a list of all the people who are using the platform.

• Shared folders: This option allows you to view a list of all the folders that you have shared with other people.

• LookML dashboards: This option allows you to view a list of all the LookML dashboards that you have created.

Navigating to content in folders

In Looker, content is saved in folders. A folder can contain Looks, dashboards, or even more folders, known as subfolders. You will only see folders (or subfolders) that you have permission to view. One of the best ways to get started with Looker is to explore the existing folders to see what content is already available.

Navigating to dashboards and Looks from folders

1. Checkbox: Select the checkbox to move, delete, or copy an item. Once you select an item, Looker will display buttons for the actions you can take.

2. Tile, description, and metadata: Includes a visual preview of the dashboard or Look. If a description was added to the dashboard or Look, the description is displayed under the dashboard or Look title. Metadata, or information about how many views the dashboard or Look has and who created it, is also displayed under the title.

3. FavouriteFavorite icon: If the heart icon is coloured solid blue, it indicates that the item is marked as a favorite. You can click the icon to add or remove the item from your favorites.

4. Dashboard or Look three-dot menu: Provides options for configuring the content and for delivering its data.

Please find more information on Finding content in Looker.

Contact us today to learn more about how Admazes can help you take your marketing to the next level.

Source: https://cloud.google.com/looker/docs/finding-content

How to get started with Looker? 

There are many resources available to help you get started with Looker. These introductory pages will help you learn Looker’s various skills:

• Latest features — Read about the new features in Looker’s most recent release.

• Keyboard shortcuts in Looker — See Looker’s keyboard shortcuts.

• Find and organize content — Learn how to find the reports and dashboards that others in your company have already made, and learn how to organize that content.

• Send and share content — Learn how to share the content you’ve found or created, along with how to send content and data to other services.

• Retrieve and chart data — Learn how to pull data out of Looker and turn it into tables and graphs.

• Create and edit dashboards and reports — Learn how to create and edit dashboards and reports in Looker.

• Get ready for development — Learn about setting up and working in Looker’s developer environment.

• Write LookML — Learn how to write LookML, which is Looker’s language for describing your SQL data and the options you want for your users.

• Use the API and embedding — Learn how to embed Looker data in various ways and how to use our API.

• Set up and administer Looker — Learn how to set up Looker for the first time, connect Looker to your database, and use Looker’s system administration functions.

• Looker (Google Cloud core) documentation — Learn how to create, administer, and observe and troubleshoot a Looker (Google Cloud core) instance.

Contact us today to learn more about how Admazes can help you take your marketing to the next level.

What’s more? The future of Looker is powered by AI source

Google is introducing the preview of Duet AI in Looker. Duet AI is still in preview, but it has the potential to revolutionize the way businesses use data. By making it easier for users to interact with and understand data, Duet AI can help businesses make better decisions faster. For example, a user could ask Duet AI, “What is our sales performance in the past quarter?” and Duet AI would provide a quick answer with a visual representation of the data.

• Create entire reports or advanced visualizations with only a few sentences of instruction. For example, a user could ask Duet AI, “Create a report that shows our sales performance by region, product, and customer.” and Duet AI would create a report with the requested information.

• Automatically create brand new Google Slides presentations from their reports. For example, a user could ask Duet AI, “Create a presentation that highlights our key sales metrics for the past year.” and Duet AI would create a presentation with the requested information.

• Access and analyze data from a variety of sources. Duet AI is integrated with Tableau, Microsoft Power BI, Alteryx, and Sisu Data, which allows users to access and analyze data from a variety of sources.

Overall, Duet AI has the potential to make it easier for businesses to interact with and understand data, which can help them make better decisions faster.

Conclusion

If you are looking for a business intelligence and data analytics platform that can help you to make better decisions on GCP platform, then we highly recommend Looker.

Admazes helped our client build a powerful and flexible analytics platform using BigQuery to:

• Store and analyze large amounts of data from multiple sources.

• Identify trends and patterns in customer behavior.

• Create targeted marketing campaigns.

• Measure the effectiveness of marketing campaigns.

Contact us today to learn more about how Admazes can help you take your marketing to the next level.

Internal google slide source(can’t show to public): Looker (Google Cloud core) | Y23

Internal google slide source(can’t show to public):  Marketing Analytics with Looker Action Hub | PSO | Y22