Marketing Data Warehouse
Marketing Data Warehouse is a cloud-based platform for integrating, storing and analyzing structured cross-channel and cross-department marketing data. It empowers businesses to consolidate all data into a single source of truth. Marketers and business owners will be able to gain a 360-degree view of customers and make data-driven marketing and business decisions in the long run.
- Advertising channels like Google, Facebook and Bing
- CRM systems like HubSpot and Salesforce
- Website analytics platforms like Search Console and Google Analytics
- And more!
What can you achieve?
Identify Trends & Insights
in customer behavior between and across your marketing channels in real-time to uplift marketing and business performance.
Gain Higher Visibility
into customer preference to improve user experience through accurate personalisation across customer journey.
Accelerate Marketing Innovation
for business needs like audience segmentation, customer lifetime value, product recommendations and behaviour predictions.
Relatively Inexpensive and Elastic Storage
Get immediate access to all the cross-channel data you need for historical analysis and benchmarking with a relatively low cost for mass data storage. Spend less time on reporting and focus on campaign optimisation and making data-driven decisions.
Full Ownership of Historical Data
No more scattered marketing data – centralize data from multiple sources all in one place to get a complete picture of your marketing activity. Simply pull insights you need from your database to make better strategic decisions based on accurate data.
Streamline Data Analysis Pipelines
Alleviate those pains of exporting spreadsheets over spreadsheets to analyze marketing performance by consolidating all the data into one destination. You are just one step away from convenient analysis and data capability growth.
Uncover Insights Faster
Convert your data into visual dashboard for superior marketing analytics. Get started only takes a few clicks, you can immediately start pulling the exact datasets from your marketing data warehouse.
Who need this?
Your business is growing in size and/or complexity and need answers faster
The need to better understand your marketing strategies, ROI, ROAS, and attribution