Menu
GA4 Migration during GA3 Sunset
Objectives
Amid the GA3 sunset, the objective was to ensure the smooth migration of historical data to GA4 while maintaining data accuracy and consistency for over 50 business units. The goal was to preserve key data, enable strategic decision-making, and maintain continuous analytical capabilities during the transition.
Challenge
Admazes faced the challenge of seamlessly transferring GA3 data to GA4 while ensuring the integrity of historical data. This involved exporting Supernetics data, redesigning and mapping the GA3 dashboard in Looker Studio, and aligning metric calculations with GA guidelines—all executed within strict time constraints.
Result
Admazes successfully preserved GA3 data for 50+ business units, ensuring business continuity and ongoing access to historical insights. By migrating, mapping, and restructuring data, we maintained data accuracy within a 5% margin of Google Analytics reports. The preserved data supported informed decision-making, helping business units drive growth and improve strategies.
Solution
Admazes developed a detailed data preservation strategy, defining data schemas and educating the client on potential discrepancies. Using the Google Analytics API for GA3 data retrieval and Cloud Functions for GA4, Admazes connected data sources to BigQuery. Pub/Sub-activated functions and Looker Studio provided reliable data visualization, enabling continuous access to critical insights.
Marketing Tools
Successfully preserved almost
80%
of critical GA3 standard dashboard charts for 50+ business units
Maintained
data integrity within a
5%
margin of Google Analytics reports
Empowered business units with direct access to raw data, enhancing their analytical capabilities
Enabled continuous business operations and decision-making through reliable data visualization
