Data-Driven Dashboards for a Shopping Mall Mobile App
Objective
The client sought to unlock the full potential of their data to make impactful business and marketing decisions. The goal was to improve marketing effectiveness by leveraging accurate insights to optimize strategies and maximize ROI.
Challenge
Admazes worked as a key consultant to develop a cohesive data strategy while maintaining data quality. The process involved integrating data from diverse app sources and transforming it into a unified, actionable format.
Result
The data-driven approach transformed marketing efforts, enabling the organization to implement precise strategies that boosted customer engagement and drove revenue growth. Actionable insights empowered stakeholders to make informed decisions, enhance ROI, and significantly improve overall marketing effectiveness.
Solution
Admazes developed a comprehensive data optimization plan leveraging Google BigQuery anåd Looker Studio. By implementing efficient ETL pipelines, data modeling, and custom analytics dashboards, Admazes turned raw data into actionable insights. This enabled the organization to identify valuable customer behavior patterns, refine marketing strategies, and make data-driven business decisions.
Marketing Tools


Key Achievements
Revenue growth
from optimized marketing strategies
Increased
customer engagement
through data-driven marketing efforts
Improved ROI
from advanced analytics and decision-making support
Reduction in
manual reporting
through automated dashboards
Enhancement in UX/UI
for better user experience and
customer retention
Boost in
stakeholder collaboration
through transparent data insights
from advanced analytics and decision-making support