Hong Kong Shopping Mall.

Data-Driven Dashboards for a Shopping Mall Mobile App

Objective

The client sought to unlock the full potential of their data to make impactful business and marketing decisions. The goal was to improve marketing effectiveness by leveraging accurate insights to optimize strategies and maximize ROI.

Challenge

Admazes worked as a key consultant to develop a cohesive data strategy while maintaining data quality. The process involved integrating data from diverse app sources and transforming it into a unified, actionable format.

Result

The data-driven approach transformed marketing efforts, enabling the organization to implement precise strategies that boosted customer engagement and drove revenue growth. Actionable insights empowered stakeholders to make informed decisions, enhance ROI, and significantly improve overall marketing effectiveness.

Solution

Admazes developed a comprehensive data optimization plan leveraging Google BigQuery anåd Looker Studio. By implementing efficient ETL pipelines, data modeling, and custom analytics dashboards, Admazes turned raw data into actionable insights. This enabled the organization to identify valuable customer behavior patterns, refine marketing strategies, and make data-driven business decisions.

Marketing Tools

BigQuery
Looker Studio

Key Achievements

Revenue growth

from optimized marketing strategies

Increased

customer engagement

through data-driven marketing efforts

Improved ROI

from advanced analytics and decision-making support

Reduction in

manual reporting

through automated dashboards

Enhancement in UX/UI

for better user experience and
customer retention

Boost in

stakeholder collaboration

through transparent data insights

from advanced analytics and decision-making support