Transforming Ad Strategy with GA4 Insights for an Education Consultancy

Data-driven Education Consultancy.

Transforming Ad Strategy with
GA4 Insights

Objective

The client aimed to optimize its ad strategy by gaining better insights into website behavior and improving the student-university matching process. The goal was to capture more relevant user data to refine ad targeting, improve conversion rates, and enhance overall marketing performance.

Challenge

The client faced challenges in capturing relevant website behavior data necessary for effectively matching students with universities. These challenges included low conversion rates that hindered ad performance assessment, dashboard metrics lacking the depth to identify genuinely interested users, and a lack of actionable insights that limited data-driven marketing optimization. Together, these issues made it difficult to align ad strategies with customer behavior and improve ROI.

Result

By calculating customer acquisition costs based on website engagement duration and categorizing users into time-based segments, Admazes significantly improved ad targeting and efficiency. This resulted in heightened marketing success and improved ROI, driven by actionable insights derived from GA4 dashboards.

Solution

Admazes utilized Looker Studio to transform the client’s GA4 data into actionable insights, enabling in-depth website traffic analysis and refined audience segmentation. With daily data updates and optimized data tables in BigQuery, Admazes supported agile adjustments to customer needs, enhancing decision-making capabilities.

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