Set your digital strategy, achieve better results, reach your customers.
Impression is an award-winning digital strategy agency with a deep knowledge of how different marketing channels can work together to produce the best results.
Our approach
The best digital strategies integrate all of the channels available to a business. Impression specialises in multi-channel marketing strategies that see services like SEO, paid media, CRO and digital PR working together towards a common goal.
At an early stage, we want to understand what marketing activity you are already undertaking and how we can use our services to amplify it. In this way, we’ve worked with businesses just like yours to set a strategic direction for their digital marketing and outline the key channels and activities that help them reach their goals.
Our team combines decades of experience with data analysis and a thorough exploration of marketing trends to develop thoughtful, comprehensive digital strategies.
A team of creative thinkers & doers
Our strategic approach will be dynamic and innovative, designed to position you at the forefront of your field without ever losing sight of what success looks like for your business.
Market Insights and Research
Using various data sets from our partners in the industry, including leading forecasting tools and our own in-house scripts, we can assess the demand and awareness of your brand and products on a macro level. This approach allows us to determine with confidence how an integrated approach can best capitalise on the opportunities for your
In-Depth Business Understanding
For a marketing strategy to stand the test of time, it really needs to be authentic, and resonate well with your businesses values and mission. Your tone of voice and brand messaging is as important to us as it is to you, and will be a consistent thread through all of our activities.
Digital Strategy Recommendations
We’ll combine all of this with our wide-ranging digital experience to recommend an integrated multi-channel digital marketing strategy designed alongside you. We will show you what can be achieved at and beyond your budget, tying our recommendations back to concrete performance KPIs or broader marketing goals.
Audience Development
If your business is already performing well on performance channels, like Google Search and Shopping, as well as entry display channels such as those for remarketing and retargeting, then it may be time to consider a broader approach to customer attraction. We call this “audience development” as it’s a very “top of funnel” approach to turning new cold audiences a little warmer to your brand (“brand activation”). We offer a spectrum of services to achieve this and integrate channels through a campaign/goal approach where possible.
International Strategies
At the earliest possible stage, we will discuss your aspirations in global markets. We’ve taken a number of companies into dozens of new markets, through international web migrations, PR campaigns, and new market targeting in search, social and display advertising, so we’re well versed in the typical marketing challenges and how to navigate them. We will also incorporate your goals for multiple existing markets into your digital strategy.
Channel Expansion
Beyond audience development and brand activation, sometimes there are other performance channels to consider. For example, not all searches happen on Google search — many actually happen on marketplaces, like Amazon, or in multimedia environments, like YouTube, and therefore it might be appropriate to consider digital strategies which leverage these opportunities. Similarly, there are new advertising opportunities opening up annually, particularly across social media platforms. We aim to be on top of any emerging channel
Why outsource your digital marketing strategy?
Working with a digital strategy agency brings a new perspective to your business. Aided by a suite of leading tools, our team approaches strategic challenges with a thoughtful, exploratory mindset. We’re not afraid to be the ‘critical friend,’ highlighting areas that need improvement, but we’re equally focused on ensuring that our recommendations are actionable and in keeping with the capabilities of your business.
Importantly, our breadth of knowledge across organic and paid digital channels means that we can draw on decades of experience with all kinds of strategic challenges. We will always recommend the best approach for a particular goal and ensure that we use the resources of all of your available channels to achieve your goals.
By choosing us to consult on your digital marketing strategy, you can expect:
A wide-ranging, considered review of your digital activities
The combined expertise of our team to provide strategic guidance to help your business improve wherever it’s present online
A clear, jargon-free set of actions to be implemented by your internal team, by ours, or a combination that suits your processes
Integrated multi-channel recommendations based on clear marketing and business goals
