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Upcoming webinar with Mixpanel -
Optimizing for long-term retention
When building for long term retention, product and marketing teams will have to collaborate closely in order to ensure success.
Acquiring a new customer can cost five times more than retaining an existing customer, so how can marketing and product teams tear down data silos and capture insights to ensure your users are excited and engaged throughout the full user journey funnel?
Leveraging user data to inform effective marketing and product strategies
Date: 14 December 2023
Time: 11:00 a.m. – 11:45 a.m.
Language: English
Speakers:
Shermaine Tan
Account Executive, Mixpanel
Jamie Chu
Software Engineer, Mixpanel
Gerald Ho
Director, Admazes
Lobo Yeung
Director, Admazes
In our webinar, we will be sharing how you can...
- Define retention metrics (What does retention means for your product/business model?)
- Bring marketing and product teams together to form retention strategies using data insights
- Break down customer journey analysis, leading up to the retention stage
- Find out what impacts your retention rates; How do you analyze this in Mixpanel
- How market activation services integrate with CDP solutions to maximize customer engagement and loyalty
- Use of Mixpanel vs Google Analytics 4
- More on implementation & consultancy services
More about Mixpanel
Mixpanel is a powerful event analytics platform that empowers brands and marketers with actionable insights. By tracking and analyzing user behavior across various touchpoints, the platform enables data-driven decision-making, enhanced user engagement, and scalable growth. Gain a competitive edge by harnessing the power of Mixpanel’s intuitive interface and comprehensive analytics capabilities.
More about Admazes
Admazes believes technology is the ultimate key for marketing excellence and operating success for businesses of every size. As an all-rounded Marketing x Technology service provider, we offer end to end solutions comprising innovative technology, marketing speciality and insights to accelerate your digital capabilities and drive business growth.
