WhatsApp Business API Privacy Policy

1. Introduction

This Privacy Policy describes how Admazes Limited (“Admazes”, “we”, “us”, or “our”) collects, uses, shares, and protects personal information when you interact with us through the WhatsApp Business Application Programming Interface (“WhatsApp Business API”). This includes information obtained through the public_profile advanced access feature, which allows us to retrieve your WhatsApp profile name and profile picture.

This policy applies specifically to interactions initiated or managed via the WhatsApp platform connected to our business operations. By communicating with Admazes Limited via WhatsApp, you acknowledge you have read and understood this Privacy Policy.

2. Information We Collect

When you interact with Admazes Limited via the WhatsApp Business API, we may collect the following types of information:

• Information You Provide Directly:

• Your mobile phone number (required by WhatsApp).

• The content of your messages exchanged with us, including text, images, videos, documents, or other media you share.

• Any other information you voluntarily provide during your communications.

• Information Obtained via the WhatsApp API (public_profile feature):

• Your publicly visible WhatsApp profile name.

• Your publicly visible WhatsApp profile picture.

• Metadata:

• Information related to your messages, such as timestamps, delivery status, read receipts (if enabled), and type of message.

3. How We Use Your Information

We use the information collected through the WhatsApp Business API for the following purposes:

• To Communicate With You: To respond to your inquiries, provide customer support, and engage in conversations you initiate.

• To Provide Services: To deliver services you request through WhatsApp, process transactions, or fulfill contractual obligations.

• Personalization: To personalize your experience by addressing you by your WhatsApp profile name. Your profile picture may be visible to our support agents or within our internal systems managing WhatsApp communications to help identify conversations but is not typically used for other purposes unless explicitly stated or necessary for a specific service you request.

• Notifications and Updates: To send you important service updates, alerts, confirmations, and administrative messages related to your interactions or services with us (where permitted).

• Marketing Communications (with Consent): To send promotional materials, offers, or newsletters via WhatsApp only if you have explicitly opted-in or consented to receive such communications from us via this channel.

• To Improve Our Services: To analyze usage patterns (in an aggregated or anonymized way where possible) to understand how users interact with us via WhatsApp and improve our communication strategies and service offerings.

• Legal and Security Purposes: To comply with applicable laws and regulations, enforce our terms, protect our rights and security, and prevent fraud or abuse.

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: Where you have provided explicit consent for us to process your information, such as opting-in to receive marketing messages via WhatsApp.

• Contractual Necessity: Where processing is necessary to fulfill a contract with you (e.g., providing a service you requested via WhatsApp) or to take steps at your request before entering into a contract.

• Legitimate Interests: Where processing is necessary for our legitimate interests (e.g., providing customer support, improving services, security), provided these interests are not overridden by your fundamental rights and freedoms.

• Legal Obligation: Where processing is necessary to comply with a legal requirement.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information collected via the WhatsApp Business API in the following circumstances:

• With WhatsApp (Meta Platforms, Inc.): As the provider of the communication platform, WhatsApp processes data according to its own Privacy Policy. Our use of the API involves inherent data sharing with WhatsApp/Meta for the service to function.

• With Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as cloud hosting providers, CRM systems, or analytics providers. These providers are contractually obligated to protect your data and use it only for the purposes specified by Admazes Limited.

• Legal Requirements: We may disclose your information if required by law, subpoena, court order, or other governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via means deemed appropriate (which may include a notice on our website or via direct communication if possible) of any such change in ownership or control of your personal information.

6. Data Security

Admazes Limited implements reasonable technical and organizational measures to protect the personal information we collect via the WhatsApp Business API against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We will retain your personal information collected via WhatsApp for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This includes retaining information necessary to resolve disputes, enforce our agreements, maintain communication logs for support quality, and comply with legal obligations. When your information is no longer needed, we will securely delete or anonymize it.

8. Your Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information, including:

• Right to Access: You may have the right to request access to the personal information we hold about you.

• Right to Rectification: You may have the right to request correction of inaccurate or incomplete information.

• Right to Erasure (Deletion): You may have the right to request the deletion of your personal information under certain conditions.

• Right to Restrict Processing: You may have the right to request the restriction of processing your personal information under certain conditions.

• Right to Object to Processing: You may have the right to object to our processing of your personal information based on legitimate interests.

• Right to Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format.

• Right to Withdraw Consent: If we process your information based on your consent, you have the right to withdraw that consent at any time.

To exercise these rights, please contact us using the details provided below. Please note that we may need to verify your identity before processing your request. Blocking Admazes Limited on WhatsApp will prevent further direct communication but may not automatically delete historical data stored in our systems subject to our retention policies.

9. International Data Transfers

Your information may be processed and stored in countries outside of your own jurisdiction, including countries where data protection laws may differ. Admazes Limited will take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable law when transferred internationally.

10. Children’s Privacy

Our services, including communications via WhatsApp, are not directed to individuals under the age of 16 (or a higher age threshold if required by applicable law). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child without parental consent, we will take steps to delete such information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy and revising the “Effective Date” at the top. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices concerning WhatsApp communications, please contact Admazes Limited at [email protected]